George Washington University
George Washington University needed to increase alumni giving to their “Luther Rice Society.” Problem was, most students and alumni had no idea who Luther was or why to give. The solution was to create a look that was bold, vibrant and engaging and pair it with a clean new logo and conversational copy that is right to the point and shares a laugh with Luther himself. The results? Giving was up 250% in one year. By George, that’s a success story!
- Categories: Featured Work, Branding Case Studies
- Components: Identity, Collateral, Website
- Role: Art Direction, Design
- In Collaboration With: Davis Design
