Cordant Integrated Health Solutions
From inception, Sterling Healthcare Services consisted of five laboratories that merged to leverage the strengths of each and create an information-focused, national health care company. The challenge was to create an updated identity system that simplified the complex and ever-shifting medical and forensic landscapes. The solution required a brand language that consisted of a new name, logo, design system and other core elements of a brand program.
- Categories: Branding Case Studies
- Components: Naming, Identity, Visual Language, Collateral, Promo Items, Graphic Standards
- Role: Art Direction, Design
- In Collaboration With: Monigle Associates
