HSA Bank

In 2014, HSA Bank introduced a new look to reflect the many new health account products they offered, as well as to reposition themselves due to rapid growth and momentum in the marketplace. The result was a new, modern identity along with a bold, eye-catching design system.

  • Categories: Branding Case Studies
  • Components: Identity, Visual Language, Collateral, Graphic Standards, Website
  • Role: Art Direction, Design
  • In Collaboration With: Monigle Associates