OrthoColorado

OrthoColorado Hospital opened a specialty hospital on the St. Anthony Medical Campus in Lakewood, CO. The challenge was to develop a brand that positioned them as one of the industries leading orthopedic healthcare systems. The solution included development of a new identity, launch material, graphic standards, a comprehensive website and a way finding system. Their mantra is “we care about what moves you”, and from what we found, it was very moving to work with such a dynamic group dedicated to bringing superior care to the region.

• Categories: Branding Case Studies
• Components: Identity, Visual Language, Launch Collateral, Graphic Standards, Website, Signage
• Role: Art Direction, Design
• In Collaboration With: Davis Design